Ashley, Anant: you asked what sits behind the team on a category like this. Here it is. The ingestible and wellness work we have built and run, across collagen, nitric oxide, protein, hydration, joint support, gut health, hair and more. Video, static and GIF, all of it written inside structure and function claims, with the trust work a supplement buyer needs before she believes anything.
A device ad can show the product working. A supplement ad has to earn belief. These four steps sit in front of every brief on our ingestible accounts, and they would sit in front of EverBlume from day one.
We build it with you. What is substantiated, the exact approved wording, what is off limits. Every line in every script is checked against it before it reaches you.
Claims are tied to how the ingredient works and qualified, never stated as a bare outcome. It reads as more credible, and it keeps the account safe.
A voice of customer pass through Reddit, reviews and competitor comments, so the ads answer the real objections. Does it work. How long until I see anything. What is in it.
Founder story, expert voice, ingredient explainer, testimonial, routine. We test which form of proof your buyer trusts, then build the winner out across video, static and GIF.
Send over the ingredient deck, any substantiation and your regulatory do's and don'ts. Our supplement strategy team builds the claims matrix with you first, and we arrive at kickoff with the persona research already done.